Vanier scholar examines how minority languages communities can preserve their cultural identity

Is it difficult to preserve the cultural identity of minority language communities?

“Musical creation and production in French Canadian minority-language and -culture communities can face significant challenges,” says Joëlle Bissonnette, a PhD student in administration (with a specialization in management) at HEC Montréal. “The arrival of digital technologies has led to a dramatic drop in sales in most cultural sectors, particularly the music industry. While this has an impact on culture in these communities, the technologies also present new possibilities.”

Thanks to a Vanier Canada Graduate Scholarship, Joëlle is studying how French Canadian music artists and entrepreneurs are affected by the increased use of digital technologies and comparing their efforts to those of their peers in Catalan, Spain for more of an international perspective.

“We need to better understand the challenges faced by music artists and entrepreneurs working with digital technologies in minority-language communities so that we can find some solutions,” says Joëlle.

These solutions will provide insight into the general policies of culture and funding programs for cultural industries, as well as the rights and interests of the cultural artists and entrepreneurs in these communities.

“I want to become a specialist in minority-language cultural entrepreneurship in high-disruption contexts, like we’re seeing with digital technologies,” says Joëlle.

Joëlle completed her BA in communication at l'Université du Québec à Montréal in 2010 and her MSc in management at HEC Montréal in 2013.

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